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Spark 5G Race Zone

Spark’s sponsorship of Emirates Team New Zealand presented the perfect platform to launch and show the Spark 5G network in action,
whilst leveraging the nationwide momentum in rallying behind our team. 

Inspired by Tide, Wind, Currents and the Waveforms of 5G signals we created a design and wayfinding system for the Spark 5G Race Zone.
Built on a gridded system of design keys and motifs that unified seven spaces while still giving each its own identity.
This grid from our design key informed details right down to the shape of lighting, and UI of experiences.

Agency: Shine
Design Directors: Danny Carlsen

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